Insura
Modern insurance broker website with streamlined quote tunnel
Project Overview
Insura is a modern insurance broker website designed to streamline the quote request process for customers. The platform features an intuitive quote tunnel that guides users through a simple step-by-step process to request insurance quotes across various categories.
Client
Insurance Broker
Year
2023
Duration
3 months
Role
Web design & development
The Challenge
Our client, an insurance broker, faced several challenges in their digital presence and customer acquisition process:
- Outdated website that didn't reflect their modern approach to insurance
- Complex quote request process that led to high abandonment rates
- Difficulty in capturing qualified leads from website visitors
- Need for a mobile-friendly experience as more customers used smartphones
Our Solution
We developed Insura, a modern insurance broker website with several key features:
- Clean, professional design that builds trust and credibility
- Streamlined quote tunnel with step-by-step process
- Mobile-first responsive design for all device types
- Clear information architecture highlighting insurance offerings
- Lead capture forms integrated with the client's CRM system
Development Process
Our approach to building Insura involved several key phases
- Competitor analysis of insurance websites
- User journey mapping for quote requests
- Content strategy for insurance offerings
- Brand-aligned visual design
- Wireframing and prototyping
- Mobile-first responsive design
- Quote tunnel user flow optimization
- Next.js front-end development
- Tailwind CSS for responsive styling
- Form validation and submission handling
- Cross-browser and device testing
Key Features
The standout features that make Insura an effective insurance broker website
Modern Design
Clean, professional design that builds trust and credibility with potential customers. The visual language communicates reliability and expertise in the insurance industry.
Quote Tunnel
Streamlined step-by-step quote request process that guides users through providing the necessary information while minimizing friction and abandonment.
Responsive Design
Mobile-first approach ensures the website works flawlessly across all devices, from smartphones to desktop computers, providing a consistent user experience.
Insurance Categories
Clear presentation of different insurance categories with detailed information about coverage options, helping users make informed decisions.
Form Validation
Real-time form validation provides immediate feedback to users, ensuring all required information is collected accurately before submission.
Performance
Optimized for speed with fast loading times, ensuring users don't abandon the site due to slow performance, especially on mobile devices.
Quote Tunnel Showcase
A closer look at the streamlined quote request process
Simplified User Journey
The quote tunnel was designed to simplify the process of requesting insurance quotes, breaking it down into manageable steps that guide users through providing the necessary information.
- 1Select insurance category (auto, home, business, etc.)
- 2Provide basic information about coverage needs
- 3Enter personal contact details
- 4Review and submit quote request
- 5Receive confirmation and next steps
Results & Impact
The measurable outcomes and benefits of implementing Insura
The streamlined quote tunnel led to a significant increase in completed quote request submissions.
The simplified step-by-step process significantly reduced the number of users abandoning the quote request form.
The mobile-first design approach led to a significant improvement in conversion rates from mobile users.
"The new Insura website has transformed our lead generation process. The quote tunnel is intuitive for our customers and has significantly increased the number of quality leads we receive. The modern design also better reflects our brand and has improved our credibility in the market."
Michael Roberts
Marketing Director, Insura Insurance Brokers
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